Who is writing your copy? You landed here and there must be a reason. Are you worried about your business
and where it's headed? You've got company -- read the news headlines and plenty of gut wrenching stories
about entrepreneurs who folded will grab your attention. Want to join them? I thought not.
So what do you do? You start with words -- not "so-so" words, not "good" words -- but the right words! You
landed here and that's a great start. Want to finish in first place? Keep reading. In 20 seconds prospects size
up you and your business -- it's true in personal life and business is no different. Whether you're part of a
Fortune 500 firm or a newbie incubator start-up, you live in a world run by people -- yes, human beings, and
because you too are human, you are inclined to make judgments about others...about their clothes, the way
they speak....and yes, even their written copy. And you do it in lightning speed. Psst. Guess what? You're not
alone. We all do it!
Sometimes "big" and "nationwide" just means "fat"....Sure, you can hire a large ad agency and they'll treat you
well -- you'll get the backing of a whole team and they'll be flush with suggestions about how to maximize a
Powerpoint slide presentation's potential and offer an opportunity for glossy facing page ads and a national
campaign. You might even get a free pen, one you can keep, their gift to you. You will also be a number, one of
many firms they are working with, and odds are your dedicated team will be just as "dedicated" in work they
do for other companies assigned to them. You get diluted service.
Excellent content trumps all -- even pictures, and once the prospect starts reading all the fancy graphics take
a back seat to what's written on the page. Then the "not so fast" warning bells sound and the next thing you
hear is a "whoa little fella" from your warm lead who is cooling fast. When a prospect starts applying the
brakes, it's too late -- that's why GREAT COPY MATTERS -- and it can be yours for a reasonable price.
Promises you can take to the bank: We'll analyze your business and make strong case-based suggestions --
founded in research conducted in-house. There's no fluff or ridiculous overhead to deal with. You will get what
you pay for and more. Write Side of Business LLC is a niche firm, providing boutique marketing, writing,
research and corporate communications services within a broad array of industries -- engineering, finance
and investments, insurance, medical and automotive markets. We also work in the energy industry -- helping
alternative energy companies get noticed in a noisy marketplace.
Work and expertise has been featured on the Web and in print news publications, and on both Detroit
television and radio. Dedicated passion for excellence and the joy demonstrated while bringing success to all
types and sizes of businesses brings clients back again and again. We work with incubator start-ups, mid-
sized businesses and Fortune 500. Your business is your baby: let's make it grow.
248-834-0700
Business conducted in these geographic areas: Alabama, Alaska, Arizona, Arkansas, California,Colorado,
Connecticut, Delaware, District of Columbia, Florida,Georgia, Hawaii, Idaho, Illinois,Indiana, Iowa, Kansas,
Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan,Minnesota, Mississippi, Missouri,
Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina,North
Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin,Wyoming, France,
Germany, England.
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Testimonials
"... I was searching early on for a writing "helper,"
someone who would commit a portion of their life
and energy to creating my book -- someone with
"fire in the belly" to aid me in producing what may
be the first book ever about expanding a Phase 2
small business. Madeleine was just that sort of
person, and working with her has been a special
experience. She tells it like it is, shoots straight,
and "cuts to the chase" in crafting a quality
product...." Richard Sanford, CEO Sanford Life
Insurance Company
My Teacher's Name is Grief
Book Review from The Oxford Leader
"What a wonderfully simple book. Or is it simply
wonderful? I think "yes" on both accounts. It looks
like a children's book, with big pictures and a few
paragraphs on each of the 21 pages. But, it is not.
It is a book of hope for anybody who has lost
someone they loved." ...
Don Rush, Assistant Publisher
Lake Orion Review Grief Book Review
Lost someone you love? Visit: Grief Book
"I feel very comfortable writing reports that had a
medical basis to it, but when I initially wrote my
business brochure, I had difficulty expressing this
strength from a marketing standpoint. I had the
pleasant opportunity to work with Ms. Miehls for a
brochure rewrite and the creation of a flyer.
Madeleine took the initiative to get my project
started in a timely and professional manner. She
provided feedback on my brochure and showed
me how it could be improved. She maintained
contact on the status of my project and provided
me with stronger product based on the needs of
the business. Should you need assistance with the
semantics of your business, I highly recommend
the "Write Side of Business." Sandra D.
Cleveland, RN, MSN, CLNC, Owner, Pinnacle
Nurse Consultants, LLC
"The Municipal Advisory Council is extremely
pleased with Madeleine's work. Her ability to
research a story and convey findings to our
membership in a concise, professional manner,
allow us to keep them informed about new trends
and changes in our markets." Michael Alandt,
Executive Director Municipal Advisory Council of
Michigan
313-963-0420.
Visit The Municipal Advisory Council of Michigan
to view a recent newsletter.
"I highly recommend Madeleine. We were up
against a demanding timeline on our project.
Madeleine went the extra mile to bring it in on time
and she made the whole process go smoothly. She
is a true
professional and a pleasure to work with."
Michael Haynes, President
H & W Utility Contractors Lake Dallas, Texas
"Hi, Madeleine, I just wanted to drop you a quick
note and thank you for your suggestions regarding
marketing my website. As you know this site was
up for several months with very few hits. I
registered at all the sites you suggested and linked
to Google. Now my site generates 300% more new
patients every month than it did prior to your help."
R.M. Boggs, D.C, Southfield, MI
www.ronboggsdc.com
"Madeleine has been a speaker at Widowed
Friends functions and workshops for the last few
years. Attendee evaluations describe Madeleine
as dynamic, refreshing, great communicator,
informative and supportive to name a few.
Personally, I would add extremely intelligent,
interesting, creative and colorful to complete a
description of her. I have known Madeleine for
more than a few years. I’ve always been
impressed with her fresh, new ideas, along with all
the talent and energy she invests in projects. She
is an asset to any
organization and certainly has been a valued asset
to Widowed Friends, Rose Patterson
More testimonials are available at Writing For You
and by emailing
info "at" writesideofbusiness "dot" com
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