Write Side of Business LLC: Case Studies & Portfolio

RECENT C

ASE STUDIES

AND CLIENTS

Case Study 1

A company needed help with a venture capital white paper.

Seeking funding

for a new

software application, they wanted to

deliver

killer business case --

they needed angel

investors to

support their plan.

Problem:

Client needed a white paper to walk potential

investors down a

road to "yes" --

the potential for success was

obvious to

the

engineers and

others versed in complex

software

terminology, but not to lay people -- and

angel investors

sometimes are lay

people. They have funds, but not

necessarily

the expertise found in the minds of a

software powerhouse.

Action:

Client had a draft of the paper, but was so close to the

product that

they needed

a new set of eyes to pull key facts

together

and eliminate

unnecessary content. Write

Side of

Business honed in on the goal and

assisted client in eliminating

the

unnecessary

simultaneously organizing the

content toward

specifics that would "sell" the product.

Result

: "The importance of communicating the value of your

business is

crucial. You

know your business is valuable. You

know

how wonderful the

products or services you

offer truly are.

However, are you communicating that

value to your customers

possible customers? Do you realize how

important it is to

communicate that value? If

you are not successfully

communicating the

importance of your business, then you are

probably

missing out on quite a few customers.

"This is why any business that relies on communicating with

customers

needs

Madeleine Miehls from Write Side of Business.

Madeleine has the

knack for

understanding your values and

then translating them so that others

do as well, quickly

and

effectively.

"Whether it is marketing materials, presentations, white papers

or a website,

Write Side

of Business will help you communicate

more effectively the value

of your business to

potential

customers and give you that all important

confidence of image.

Do yourself

huge favor, contact Madeleine today and

let her

assist you to become more successful

in communicating your

business.

Without

any hesitation, I would highly recommend

Madeleine

Miehls for communication solutions that really work."

Christopher Martinez,

VP Sales & Marketing

Great Changes,

Inc. and

President/CEO

www.global-insight.us

Case Study

Municipal Advisory Council of Michigan -- provides municipal

bond

information and

news of interest to bond dealers,

lawyers,

fund

managers

and

municipalities with a focus

on the state of

Michigan and when pertinent,

the U.S.

Problem:

Needed

updated newsletter format and looking for

someone with

writing,

publishing and editing background

for

investment

publication.

Action:

Serve as editor, writer and publishe

with

responsibility

for research

and

writing.

Research topics of

interest

membership

audience and other

readers

with

primary

focus

on increasing value for members

. T

opics include

but

are

not limited

finance and

business issues

. In

terview

industry

executives involved with municipal

securities

and

city

governments.

Result

"The Municipal Advisory Council is extremely pleased

with

Madeleine's

work.

Her

ability to research a story and

convey

findings to our

membership in a concise,

professional

manner, allow us to keep them

informed about new

trends and

changes in

our markets."

Michael Alandt,

Executive Director

Municipal Advisory Council of

Michigan

Visit

The Municipal Advisory Council of Michigan

to view

recent newsletter.

Case Study

Pinnacle Nurse Consultants, LLC (PNC), Royal Oak, Mi. --

trained nurse

consultants

explain complicated medical

terminology

legal professionals

representing hospitals,

insurance firms, and government agencies.

Problem:

No advertising collateral. No tag line, brochure or

advertising flier to

offer

prospective clients. Initial draft

supplied

PNC

was not targeted to

all

audiences legal

nurse

consultants wanted to reach.

Action:

Researched Nurse Consulting business. Interviewed

owner of

Pinnacle Nurse

Consultants, LLC and created a

flier

and

brochure

highlighting the

profession, the

expertise of PNC,

practice areas and benefits

of using PNC nurses

medical

investigations. Created tag lines for use in

the business –

“Reducing the drama and the

trauma, both in

and

out of the

courtroom.”

Result:

The marketing collateral will be used to advertise the

new business

prospective clients. Material

marketable

multiple

audiences: insurance

firms,

government agencies,

hospitals and legal firms involved in medical

cases.

"I feel very comfortable writing reports that had a medical basis

to it, but when

I initially

wrote my business

brochure,

had

difficulty

expressing this

strength

from a marketing

standpoint.

I had the pleasant opportunity to

work with Ms.

Miehls for a

brochure rewrite

and the creation of a flyer.

Madeleine took the initiative to get my project started in a timely

and

professional

manner. She provided feedback

brochure

and showed

me how it

could be

improved. She

maintained contact on the status of my

project and

provided

with

stronger

product based on the needs of the

business.

Should you need assis

tance with

the

semantics of your

business,

I highly

recommend

the "Write Side of Business."

Sandra D. Cleveland, RN, MSN, CLNC, Owner, Pinnacle Nurse

Consultants,

LLC

Case Study

YMCA – North Oakland, Auburn Hills, Mi. – health and fitness

facility for youth

and

adults, serving many communities

throughout

the United States. Worked

with local

branch.

Problem

: No health/fitness brochure. Needed a press release to

advertise

YMCA

course offerings. Wanted material

targeting

youth and aimed at

combating childhood

illnesses on the rise,

specifically, obesity and diabetes.

Action

: Created a press release and brochure highlighting

youth classes

aimed at

combating obesity and Type-II

diabetes.

Researched diabetes

facts,

pulled together

statistics on youth

fitness studies conducted across

United

States. Obtained

testimonials

for the YMCA from youth enrolled in

fitness

classes

and from instructors.

Result:

Press release published in Detroit newspaper. Brochure

used by

Beaumont

Hospital in Pediatric Department.

“The professional attitude and expertise of Madeleine Miehls and

Write Side

Business has helped propel our kids

fitness

programs and boost our

revenue.

The

quality of work is

outstanding!

Lisa Belotti, Director of Member Services,

North Oakland Family

YMCA

Case Studies/Portfolio

Phone:

248-834-0700
or
email: info @ writesideofbusiness .
com

Write Side of Business LLC

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Located in Southeast Michigan,
and serving the whole world!

Portfolio Samples
Please Email / Call
for Proposal Info and other
Project Needs

Grid Logic Inc
Superconductor Firm - Electric Grid Stabilization
Concept Papers and Grants

Pinnacle

(Medical/Legal)

Marketing Copy/Flier/Brochure Content promoting
legal nurse consultant expertise in legal cases

YMCA P

ress Release

on Fitness Programs

Covered Obesity Issues, Type II Diabetes in Youth

E-Learning Webinars Cadillac Inc.

Michigan Financial Woes

Global-Insight

, LLC

Municipal Advisory