CASE STUDIES

    Case Study 1
    Municipal Advisory Council of Michigan -- provides municipal bond information and news of interest to bond dealers,
    lawyers, fund managers and municipalities with a focus on the state of Michigan and when pertinent, nationally.

    Problem: Needed writer, publisher and editor for quarterly newsletter publication.
    Action: Serve as editor, writer and  publisher. Responsible for article research and writing. Research topics of interest
    to membership audience and other readers with primary focus on increasing value for members. Topics include but are
    not limited to finance and business issues. Interview key industry executives involved with municipal securities and
    more.

    Result: "The Municipal Advisory Council is extremely pleased with Madeleine's work. Her ability to research a story and
    convey findings to our membership in a concise, professional manner, allow us to keep them informed about new
    trends and changes in our markets." Michael Alandt, Executive Director Municipal Advisory Council of Michigan

    Visit The Municipal Advisory Council of Michigan to view most recent newsletter.


    Case Study 2
    Pinnacle Nurse Consultants, LLC  (PNC), Royal Oak, Mi. -- trained nurse consultants explain complicated medical
    terminology to legal professionals representing hospitals, insurance firms, and government agencies.

    Problem: No advertising collateral. No tag line, brochure or advertising flier to offer prospective clients.  Initial draft
    supplied by PNC was not targeted to all  audiences legal nurse consultants wanted to reach.

    Action: Researched Nurse Consulting business. Interviewed owner of Pinnacle Nurse Consultants, LLC and created a
    flier and brochure highlighting the profession, the expertise of PNC, practice areas and benefits of using PNC nurses in
    medical investigations.   Created tag lines for use in the business – “Reducing the drama and the trauma, both in and
    out of the courtroom.”

    Result: The marketing collateral will be used to advertise the new business to prospective clients.  Material marketable
    to multiple audiences: insurance firms, government agencies, hospitals and legal firms involved in medical cases.

    "I feel very comfortable writing reports that had a medical basis to it, but when I initially wrote my business brochure,
    I had difficulty expressing this strength from a marketing standpoint. I had the pleasant opportunity to work with Ms.
    Miehls for a brochure rewrite and the creation of a flyer.

    Madeleine took the initiative to get my project started in a timely and professional manner. She provided feedback on
    my brochure and showed me how it could be improved. She maintained contact on the status of my project and
    provided me with stronger product based on the needs of the business. Should you need assistance with the
    semantics of your business, I highly recommend the "Write Side of Business."
    Sandra D. Cleveland, RN, MSN, CLNC, Owner, Pinnacle Nurse Consultants, LLC


    Case Study 3:
    YMCA – North Oakland, Auburn Hills, Mi. – health and fitness facility for youth and adults, serving many communities
    throughout the United States. Worked with local branch.

    Problem: No health/fitness brochure.  Needed a press release to advertise YMCA course offerings.  Wanted material
    targeting youth and aimed at combating childhood illnesses on the rise, specifically, obesity and diabetes.

    Action: Created a press release and brochure highlighting youth classes aimed at combating obesity and Type-II
    diabetes.  Researched diabetes facts, pulled together statistics on youth fitness studies conducted across United
    States. Obtained testimonials for the YMCA from youth enrolled in fitness classes and from instructors.

    Result: Press release published in Detroit newspaper. Brochure used by Beaumont Hospital in Pediatric Department.

    “The professional attitude and expertise of Madeleine Miehls and Write Side of Business has helped propel our kids
    fitness programs and boost our revenue. The quality of work is outstanding!"
    Lisa Belotti, Director of Member Services, North Oakland Family YMCA









                                                             
Case Studies
Benefits to these customers
Customers profiled in these case
studies benefited from what good
copy provides. Good copy helped
them by:

  1. Getting someone's attention
  2. Focusing on the customer.
  3. Telling customers what
    benefits they could expect
    from doing business with
    these companies
  4. Showing the value of doing
    business with these firms.
  5. Building credibility with
    testimonials and facts
  6. Giving a call to action when
    closing.
  7. Letting people know why
    they should do business
    with these firms now.

Want to learn more? Go to
"Writing for You."
WORK SAMPLES/CLIENTS
Samples
Posted with Permission

Sample Flyer (Medical/Legal))
Press Release (YMCA)
Cadillac Looseleaf Products


Recent Clients

Municipal Advisory Council of
Michigan (www.macmi.com)
Newsletter

Pinnacle Legal Nurse Consultants

Blue Cross/Blue Shield

YMCA

Michigan Small Tech (nanotech)


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