CASE STUDIES

    Case Study 1
    A company needed help with a venture capital white paper. Seeking funding
    for a new software application, they wanted to deliver a killer business case --
    they needed angel investors to support their plan.

    Problem: Client needed a white paper to walk potential investors down a
    road to "yes" -- the potential for success was obvious to the engineers and
    others versed in complex software terminology, but not to lay people -- and
    angel investors sometimes are lay people. They have funds, but not
    necessarily the expertise found in the minds of a software powerhouse.

    Action: Client had a draft of the paper, but was so close to the product that
    they needed a new set of eyes to pull key facts together and eliminate
    unnecessary content. Write Side of Business honed in on the goal and
    assisted client in eliminating the unnecessary simultaneously organizing the
    content toward specifics that would "sell" the product.

    Result: "The importance of communicating the value of your business is
    crucial. You know your business is valuable. You know how wonderful the
    products or services you offer truly are. However, are you communicating that
    value to your customers or possible customers? Do you realize how
    important it is to communicate that value? If you are not successfully
    communicating the importance of your business, then you are probably
    missing out on quite a few customers.

    "This is why any business that relies on communicating with customers
    needs Madeleine Miehls from Write Side of Business.  Madeleine has the
    knack for understanding your values and then translating them so that others
    do as well, quickly and effectively.

    "Whether it is marketing materials, presentations, white papers or a website,
    Write Side of Business will help you communicate more effectively the value
    of your business to potential customers and give you that all important
    confidence of image.  Do yourself a huge favor, contact Madeleine today and
    let her assist you to become more successful in communicating your
    business.  Without any hesitation, I would highly recommend Madeleine
    Miehls for communication solutions that really work."
    Christopher Martinez, VP Sales & Marketing Great Changes, Inc. and
    President/CEO www.global-insight.us

    Case Study 2
    Municipal Advisory Council of Michigan -- provides municipal bond
    information and news of interest to bond dealers, lawyers, fund managers
    and municipalities with a focus on the state of Michigan and when pertinent,
    the U.S.

    Problem: Needed updated newsletter format and looking for someone with
    writing, publishing and editing background for investment publication.

    Action: Serve as editor, writer and  publisher with responsibility for research
    and writing. Research topics of interest to membership audience and other
    readers with primary focus on increasing value for members. Topics include
    but are not limited to finance and business issues. Interview key industry
    executives involved with municipal securities and city governments.

    Result: "The Municipal Advisory Council is extremely pleased with
    Madeleine's work. Her ability to research a story and convey findings to our
    membership in a concise, professional manner, allow us to keep them
    informed about new trends and changes in our markets." Michael Alandt,
    Executive Director Municipal Advisory Council of Michigan

    Visit The Municipal Advisory Council of Michigan to view a recent newsletter.

    Case Study 3
    Pinnacle Nurse Consultants, LLC  (PNC), Royal Oak, Mi. -- trained nurse
    consultants explain complicated medical terminology to legal professionals
    representing hospitals, insurance firms, and government agencies.

    Problem: No advertising collateral. No tag line, brochure or advertising flier to
    offer prospective clients.  Initial draft supplied by PNC was not targeted to all  
    audiences legal nurse consultants wanted to reach.

    Action: Researched Nurse Consulting business. Interviewed owner of
    Pinnacle Nurse Consultants, LLC and created a flier and brochure
    highlighting the profession, the expertise of PNC, practice areas and benefits
    of using PNC nurses in medical investigations.   Created tag lines for use in
    the business – “Reducing the drama and the trauma, both in and out of the
    courtroom.”

    Result: The marketing collateral will be used to advertise the new business
    to prospective clients.  Material marketable to multiple audiences: insurance
    firms, government agencies, hospitals and legal firms involved in medical
    cases.

    "I feel very comfortable writing reports that had a medical basis to it, but when
    I initially wrote my business brochure, I had difficulty expressing this strength
    from a marketing standpoint. I had the pleasant opportunity to work with Ms.
    Miehls for a brochure rewrite and the creation of a flyer.

    Madeleine took the initiative to get my project started in a timely and
    professional manner. She provided feedback on my brochure and showed
    me how it could be improved. She maintained contact on the status of my
    project and provided me with stronger product based on the needs of the
    business. Should you need assistance with the semantics of your business,
    I highly recommend the "Write Side of Business."
    Sandra D. Cleveland, RN, MSN, CLNC, Owner, Pinnacle Nurse Consultants,
    LLC

    Case Study 4:
    YMCA – North Oakland, Auburn Hills, Mi. – health and fitness facility for youth
    and adults, serving many communities throughout the United States. Worked
    with local branch.

    Problem: No health/fitness brochure.  Needed a press release to advertise
    YMCA course offerings.  Wanted material targeting youth and aimed at
    combating childhood illnesses on the rise, specifically, obesity and diabetes.

    Action: Created a press release and brochure highlighting youth classes
    aimed at combating obesity and Type-II diabetes.  Researched diabetes
    facts, pulled together statistics on youth fitness studies conducted across
    United States. Obtained testimonials for the YMCA from youth enrolled in
    fitness classes and from instructors.

    Result: Press release published in Detroit newspaper. Brochure used by
    Beaumont Hospital in Pediatric Department.

    “The professional attitude and expertise of Madeleine Miehls and Write Side
    of Business has helped propel our kids fitness programs and boost our
    revenue. The quality of work is outstanding!"
    Lisa Belotti, Director of Member Services, North Oakland Family YMCA



                         Copyright © Write Side of Business LLC 2004-2009
                                   
Case Studies/Portfolio
Benefits to these customers

    Customers profiled in these case
    studies benefited from what good
    copy provides. Good copy helped
    them by:

  1. Getting someone's
    attention
  2. Focusing on the customer.
  3. Telling customers what
    benefits they could expect
    from doing business with
    these companies.
  4. Showing the value of doing
    business with these firms.
  5. Building credibility with
    testimonials and facts.
  6. Giving a call to action when
    closing.
  7. Letting people know why
    they should do business
    with these firms now.

    "Hi, Madeleine, I just wanted to
    drop you a quick note and thank
    you for your suggestions
    regarding marketing my
    website.   As you know this site
    was up for several months with
    very few hits. I registered at all the
    sites you suggested and linked to
    Google. Now my site generates
    300% more new patients every
    month than it did prior to your
    help." R.M. Boggs, D.C,
    Southfield, MI
    www.ronboggsdc.com
Clients & Work Samples


                      Partial List




    
        Words do matter.
Make the most of 'em!
                                     Author Unknown
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