Business and Marketing Consultant Technology Writer BSEE, MSIE, MSF
Focus on: Small and Mid-Sized Businesses (<500 employees)
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Everybody thinks they know how to win customers....someone will get a catchy Web domain name, and throw up some content. Then they'll
blog...and Twitter...and advertise in Facebook or Google, or both. Perhaps they'll dabble a bit in search engine optimization and put together a
brochure with some bullet points. But when results are dismal, they're left scratching their head. What's missing?
Great Copywriting!
Who needs ho-hum (yawn) marketing...nobody.
Get the good stuff!
Do you want visitors to land at your site and stay? Pages constructed with engaging, clearly defined content aimed at guiding visitors through
topics layered within your site will do that. Good copy isn't a "want" -- it's essential.
Whether you are looking for needle-sharp copy aimed at driving customers to your website or want complicated technical content translated into
words anyone can understand so that benefits are obvious -- you've arrived at the right place.
Why should you call? Check out my credentials. With a well-rounded education and a lot of market know-how combined with experience running
my own business, I offer you a 360-view. I can help you understand what works and what doesn't.
What I do
- Market Research into who competitors (of a company) are, what they are working on, including market penetration, demographics, etc
- Google Analytics implementation on websites to help small/midsized businesses understand "who" visits their site, "how long" they stay,
"what they look at" and how many times they visit-- and explain why a business should care about this information.
- Business Proposals and Marketing Plans
- Writing Web and Print Copy aimed at getting visitors to a site or customers to a door - you want someone to pick up the phone
and shout, "I want your product or service."
- Profile Pieces on business executives and science professionals audio-recorded or written.
- Web Site Optimization (SEO) for Keyword Search (at a reasonable price -- I'm no snake-oil salesman) to boost rankings and get
traffic to a site. I also research competitor sites using cloud computing techniques to look at keyword density, word format, and other
details.
- Podcasting and Corporate Biography Recording -- for individuals and businesses. Record what's new to audio CD. I have been
featured on WDIV Channel 4 News in Detroit.
- Researching and discussing special topics of interest in Michigan and the general US. Topics include: municipal finance,
nanotechnology, health, business and tax issues, engineering, medicine and education.
- Development of Specifications, Process Flow and other technical content to help users (whether plant personnel or upper
management) understand complex ideas. I am a translator who takes complicated material and makes it easy to understand so benefits
are obvious. I have engineering degrees and still like to use them.
- Survey Development to understand how consumers/businesses appreciate a service or product and what they'd like changed.
- Corporate Training - organizing workshops, writing content and teaching
I'll do this and more for you too!
248-877-1584
Copyright © Write Side of Business LLC 2004-2008
The Write Side of Business LLC
FINANCE AND INVESTMENTS, TECHNOLOGY, SCIENCE, B2B AND B2C COMMUNICATIONS, AND MARKET RESEARCH
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We've got a new division to announce to customers.
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What are my competitors doing?
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We need to translate geek-speak specs into something readable
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We've got to boost our Website ranking
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We want to make an audio recording for clients
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TESTIMONIALS
"Hi Madeleine, I just wanted to
drop you a quick note and thank
you for your suggestions
regarding marketing my website,
www.drboggs.weebly.com. As
you know this site was up for
several months with very few hits. I
registered at all the sites you
suggested and linked to Google.
Now my site generates 300%
more new patients every month
than it did prior to your help."
R.M. Boggs, D.C
"The Municipal Advisory Council is
extremely pleased with your work.
Your ability to research a story
and convey your findings to our
membership in a concise,
professional manner, allow us to
keep them informed about new
trends and changes in our
markets."
Michael Alandt, Executive Director
Municipal Advisory Council of
Michigan
www.macmi.com
“The professional attitude and
expertise of Madeleine Miehls and
Write Side of Business has
helped propel our kids fitness
programs and boost our
revenue. The quality of work is
outstanding! “
Lisa Belotti, Director of Member
Services, North Oakland Family
YMCA
"Madeleine took the initiative to get
my project started in a timely and
professional manner. She
provided feedback on my brochure
and showed me how it could be
improved. She maintained contact
on the status of my project and
provided me with stronger
product based on the needs of
the business. Should you need
assistance with the semantics of
your business, I highly
recommend the Write Side of
Business."
Sandra D. Cleveland, RN, MSN,
CLNC, Owner, Pinnacle Nurse
Consultants, LLC
"What a wonderful keepsake...."
Susan Kulongowski., Shelby
Township, MI
"The CDs and the recording were
great. Thanks so much."
Ellen Shaler, Oakland, CA
"Thanks for working so hard at
making the recording go
smoothly. Dad took some time to
warm up to telling his stories but
he sure was glad he did it -- and
so are we, especially now that
he's gone.
Carin Blake, Michigan
"You are one of the most creative
people I know. The marketing
plan you helped me with gave me
direction -- direction I needed.
Thank you so much. You've
become an invaluable resource!"
Sharon Messing, Grand Rapids,
Michigan